Negativland The Smile You Can't Hide
(pu ti knird, pu ti knird, pu ti knird, pu ti knirD...)
Hopefully, hopefully, hopefully, hopefully
Hopefully, uh, what you're compiling is going to be a positive reflection of what Pepsi's all about and the makers of their advertising, so I think it's fair to say if that's all the case, uh, yeah, this is part of the marketing spin of Pepsi-Cola
Pause for a moment! (What is it?)
Pause for a moment! (Ah!)
And reflect on this very thoughtfully
You can actually cause the consumer to forget something he has previously learned
By putting into his head a newer and stronger concept
(My penis, my buttocks)
(Hey, man)
You can actually remove an advertising story from his memory and, in its place, you can substitute one of your own
(Hey, man, how can I become a descriptor of this stuff? I said, you guys are gonna make a fortune with this product, I want to get involved!)
As we seize a larger and larger share of the consumer's brain box...
(It's the smile you can't hide in the back of your mind!)
(But it's easy to see and no surprise to me!)
The choice of a negative generation
