The Beatles Story is preparing to leave Albert Dock for a much larger home opposite Liverpool Lime Street station. Apple Corps has announced a 100,000-square-foot attraction at the former St Johns Market, due to open in 2028. A separate Yellow Submarine-themed experience is planned for St Johns Beacon.

The project changes who runs the attraction as well as where visitors will find it. Apple Corps, founded in 1968 to oversee the Beatles’ creative and business interests, will take over the existing Beatles Story in 2027. The move to St Johns follows the next year. Those are two stages of the plan, rather than a single opening date.

For fans trying to keep the announcements straight, the sequence is:

• 2027: Apple Corps takes over the attraction at its current Albert Dock address.
• Late 2027: The Beatles at 3 Savile Row is due to open in London.
• 2028: The Liverpool attraction moves into its new city-centre home, shortly after the planned April release of Sam Mendes’ four Beatles films.

The London and Liverpool projects will therefore be separate permanent experiences. Someone planning a visit around the films should check which city and opening they mean before making travel arrangements. The Liverpool announcement gives a year and a relationship to the cinema release, rather than a specific day on which to book a journey.

Inside the new Beatles Story, the proposed route runs from post-war Liverpool through Hamburg and Beatlemania to the band’s international career. Original artefacts will sit alongside reconstructed settings and immersive technology. The Cavern, Abbey Road, Shea Stadium and Savile Row are among the places to be represented. Some of the sets and props will come from the forthcoming films.

That last detail offers a useful way to understand the project. Visitors will be moving between original objects and constructed environments, including material made for cinema. A recreated studio or venue can explain a setting, but it should not be confused with standing in the original room. The attraction’s appeal will partly rest on how clearly it brings those different kinds of material together.

The Beacon has a different role: a panoramic, 360-degree view of Liverpool. It will operate independently, with an option to bundle it with The Beatles Story. A visit to the main exhibition and a trip up the tower are consequently two choices to consider, even when sold together.

Every Beatles Story ticket will contribute to the Apple Corps Liverpool Trust, intended to support emerging local artists and cultural projects. Further details of that initiative are still to come. For now, the practical next step is to register interest for updates and ticket-sale news; the announcement is a development plan, not a dated admission ticket.